A T-shirt typically extends to the waist. Variants of the T-shirt, such as the V-neck, have been developed.
Hip hop fashion calls for
tall-T shirts which may extend down to the knees. A similar item is the T-shirt dress or T-dress, a
dress-length T-shirt that can be worn without pants.
[9] Long T-shirts are also sometimes worn by women as nightgowns. A 1990s trend in women's clothing involved tight-fitting
cropped T-shirts, called crop tops, short enough to reveal the
midriff. Another less popular trend is wearing a short-sleeved T-shirt of a contrasting color over a long-sleeved T-shirt, which is known as
layering. Tight-fitting T-shirts are called
fitted,
tailored or
baby doll T-shirts.
The rise of social media and video sharing sites led to the growth of tutorials on DIY T-shirt projects.
[10] These videos typically provide instructions on how to modify an old shirt into a new, more fashionable form.
Expressive messages
Since the 1960s, T-shirts have flourished as a form of personal
expression.
[8] Screen printed T-shirts have been a standard form of
marketing for major American consumer products, such as
Coca-Cola and
Mickey Mouse, since the 1970s. They have also been commonly used to commemorate an event or make a political or personal statement. Since the 1990s, it has become common practice for companies of all sizes to produce T-shirts with their corporate logos or messages as part of their overall
advertising campaigns. Since the late 1980s and especially the 1990s, T-shirts with prominent designer-name logos have become popular, especially with teenagers and young adults. These garments allow consumers to flaunt their taste for designer brands in an inexpensive way, in addition to being decorative. Examples of designer T-shirt branding include
Calvin Klein,
FUBU,
Ralph Lauren,
American Apparel, and
The Gap. These examples also include representations of rock bands, among other obscure pop-culture references. Licensed T-shirts are also extremely popular. Movie and TV T-shirts can have images of the actors, logos, and funny quotations from the movie or TV show. Often, the most popular T-shirts are those that characters wore in the film itself (e.g., Bubba Gump from
Forrest Gump and Vote For Pedro from
Napoleon Dynamite).
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